Georges Marciano's €11m Chloe Diamond Picture: AP
Georges Marciano, Guess Jeans founder who lives in Beverly Hills, California, has bought a huge D-colour flawless white diamond for 
€11m ($18.11 million) at a Sotheby auction held in Geneva, the second highest price ever paid for a diamond. The 84.37 carat gem stone dubbed as 'the essence of bling' has been named as 'Chloe Diamond' after Georges Marciano's 12-year-old daughter.
It is only eclipsed by the 100.10 carat 'Star of the Season' diamond, which went for €11.3m to Sheikh Ahmed Hassan Fitaihi in May 1995. The Chloe Diamond did, however, set a new record per-carat price at auction of €131,230 ($191,980).
The Star of the Season Diamond
According to the seller of Chloe Diamond Ron Cohen, who is chief executive officer of Los Angeles-based company Clean Diamonds, the diamond is a clean diamond because it has gone through the Kimberley Process [wikipedia] and has all the certificates. Cohen, an Israeli businessman, bought it from Angola's state-run diamond company Endiama some two years ago.