Bollywood beauty Aishwarya Rai's traditional outfits in the film Raavanan are finding many takers in Malaysia with Deepavali shopping at it's peak.
The original outfits, long-sleeved salwar kameez (tunic) and chudidar pants, were created by Indian designer Sabyasachi Mukherjee and imitations have flooded the shops here with many shopper's asking for the Aishwarya masakali.
The suits have been in the market since early this year after the release of the movie but sales have peaked as Deepavali approaches, reported New Straits Time.
The salwar kameez also comes with transparent sleeves and multi-coloured dupattas (stoles) to suit the tastes of the individual shoppers.
Malaysia is home to 2.1 million ethnic Indians, a bulk of them are from Tamil Nadu and fans of Tamils films and film stars.
The Hindi version of the film Raavan failed to create magic at the box office, but Raavanan, in Tamil, became an instant hit in Malaysia.
Harekrishna Silk's managing director Thiyananthan Bathumalai said most of the masakali suits in the market today were inspired by movie stars.
"For example, we now have Robo masakali, which was inspired from the movie Enthiran (in which Aishwarya acted) and Raavan masakali, which was inspired by Raavan," he said.
"Every year, we have customers asking for a particular sari or suit that was worn by an actress in a movie. This year, everyone is asking for masakali suits which were worn by Aishwarya Rai," he added.